The following is an executive summary of PIMA's 60+ page member research report: Affinity 2030: Sizing the Affinity Market (member login required) , published in Fall 2023. For decades, the affinity market has operated as one would expect: Two parties establish an affiliation, where...
The insurance industry, traditionally seen as a hallmark of stability, now stands at the crossroads of unprecedented challenges and unparalleled opportunities. The opening session of the 2024 PIMA Winter Insights Conference laid bare the complexities facing insurers today, from the need for...
Each year, PIMA recognizes companies that have demonstrated outstanding achievements in marketing strategies for insurance products. The Gold Insights Award for lead generation went to Texas Medical Association Insurance Trust (TMAIT) in 2023 for its open-enrollment marketing expansion campaign....
Each year, PIMA recognizes companies that have demonstrated outstanding achievements in marketing strategies for insurance products. The Prudential Company of America took the Gold Award in the Acquisition category for its life insurance marketing campaign involving the State Bar of Texas. ...
Each year, PIMA recognizes companies that have demonstrated outstanding achievements in marketing strategies for insurance products. In our 2023 insurance lead generation category, the Silver Award was awarded to Pearl Insurance. Inception of the Insurance Lead Generation Strategy ...
Zeis Group, in Association with AGIA The PIMA Insights Awards are annual awards given to PIMA members that have developed brilliantly crafted insurance marketing strategies that not only display unrivaled creativity, but more importantly, also deliver excellent and measurable results. In...
The fundamental principle of the insurance and financial services sector has long been protection from risk — and that still holds true. What has changed is risk itself, with new types of loss or damages emerging almost daily. Fortunately, new insurance models and products are entering the...
Historically, time to market for new insurance products has been slow. Operational silos, complicated infrastructures, and legacy processes all contribute to delays — and, as such, can be corrected internally to minimize friction points. However, what can’t be easily corrected is the overall ...
As the regulatory landscape continues to grow in complexity, marketing compliance in the insurance industry is critical. If an organization fails to maintain the necessary compliance requirements, it risks not only losing customer confidence due to bad press, but also serious financial...
The affinity market has historically been a thriving sector of the insurance industry — an uncomplicated, easily understandable model consistently meeting customer needs. As time has gone on, however, it has evolved into a more transactional process. If it weren’t for new insurance models and...